Reports & Insights

Facts, estimates and guarded ROI without pretending guesses are proof.

SA
verified fact

Daily sales summary

₦875,400

From business-scoped order/payment facts in the current evidence set.

verified fact

Customer growth

+18%

152 new customers joined in the last 7 days.

estimate

Revenue projection

₦26.2M

Projection remains an estimate until measured outcomes are available.

guarded

ROI readiness

insufficient data where needed

CBMS does not fabricate ROI when facts or seed coefficients are missing.

Evidence rule

preview fallback

CBMS separates verified facts, estimates and insufficient-data states. ROI claims become customer-facing only when provenance, confidence and measured outcomes support them.

Verified fact

Backed by business-scoped evidence.

Estimate

Clearly marked, confidence-limited and reversible.

Insufficient data

Shown when CBMS cannot defend a claim.

Sales over time

Verified and estimated signals are kept separate.

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Top insights

1

WhatsApp orders are the strongest verified demand signal this week.

2

Projected lift remains marked as estimate until measured outcomes exist.

3

Customer and payment records stay business-scoped before any ROI claim is shown.